Client: Flannels, MOX (inhouse)
Role: Creative (visual research, scene directions and scene writing, campaign framing, strategy, decks)
Date: Jan 2023
Shot by: Crown & Owls
Stylist: Holly Louise Chapman
Hair: Issac Poleon
MUA: Grace Sinnott
Youth as fever dream: restless, romantic, rebellious.
For Flannels SS23’s Youth-phoria, I developed creative strategy, visual research, and scene directions that shaped the shoots. Writing setups and story beats that were later executed, I helped frame youth not as an age, but as a feeling.
