Client: Nike, MOX (in-house)
Role: Creative (storyboarding, scripting, image research)
Date: 2023
On Mercurial’s 25th anniversary, Nike wanted to capture speed as more than performance.
As part of MOX in-house creative team, I worked on shaping that vision through: scripting, storyboarding, and building the visual world through research.
Flight became the metaphor. Flocks of boots in murmuration, predator birds, cityscapes blurred with velocity. A cinematic expression of what Mercurial means: speed, legacy, legend ft Kylian Mbappe
